Imperfect Courage
By Jessica Honegger
Waterbrook, imprint of Crown Publishing Group
A division of Penguin Random House, LLC.
New York 2018
Hardcover ISBN 978-0-7352-9129-4
E-book ISBN 978-0-7352-9130-0
240 pages
Personal Growth/Motivational Genre
The author, Jessica Honegger is the founder of the Noonday Collection. The Noonday Collection is a fair trade fashion brand that was founded in 2010. It has become one of the most successful in the world. In the span of only 5 years, INC Magazine would name it as the 45th fastest growing businesses in the United States. Ms. Honegger has also accepted the Ernst & Young Entrepreneur of the Year Award. Currently the business has a net worth of $17 Million.
This book tells the story of the very humble beginnings of the Noonday Collection, and somewhat autobiographical with the spiritual story of Joe & Jessica Honegger and the international adoption of their son.
Ms. Honegger’s journey is one that proves being frightened can teach courage where there is none. It is an empowering journey that inspires and brings forth vulnerabilities that all of us face at one time or another. The Honegger’s were pulled by a calling and signs of their spirituality to this adoption and they chose courage in the face of all the stops presented to them in this Ugandan adoption.
Feeling desperate and with no money, Ms. Honegger finds herself in a pawn shop in Austin Texas handing over her grandmother’s and her mother’s gold jewelry to help raise money for this adoption.
From the beginning, when Jessica and her husband Joe were working for the Food for the Hungry Organization, they both realized that helping the most impoverished in countries where people lived with the most of severe injustices was a true call to their hearts. Soon they were married and still had the desire to own their own business. They entertained a short-lived house flipping business in Austin. But the pair became immersed in finding solutions that involved sustainability to help relieve those who were impoverished. As Jessica was in Uganda she held a child and realized the couple both also had a calling to become adoptive parents.
Introduced to local artisans Jalia & Daniel, they saw such beauty in their works of art; Jessica became interested in selling their goods in what she called “trunk shows” out of her home, a rummage sale of sorts that highlighted the artisans work. She faced her fears that no one would even show up. She began having more trunk shows and it started booming, but it became much more than a sale of a few things made by Ugandan artisans, it became support.
Her journey helps us to recall our own worthiness as she faced her own. She embraced her own fears and found
“It is ok to be enough to know we can/should embrace our individuality.”
Ms. Honegger celebrates beauty imperfections and diversity. She asks us as readers to “widen our definition of beauty”. In her Noonday Collection business she continues to cultivate family noting that
“Her success does not diminish mine. She is not a threat. She is a sister.” She creates opportunities for the artisans while building compassionate belonging. She then reached out and began hosting “trunk shows” in other homes thus she created empowered and compassionate ambassadors in what she had dubbed “the sisterhood effect”.
Ms. Honegger feels those that are living in poverty and with injustice want the same things anyone would want or need, to be accepted, to be known, and to be loved.
By providing the exchange of artisan goods for a paycheck it empowers and supports these people to be able to feed their family, own a home, have access to healthcare, and educate their children.
At this writing, the Honegger’s have promoted sustainable livelihoods and positive impact for some 4.500 artisans in over 31 countries, and created over 2,000 Noonday Ambassadors here in the United States, some who have even gone on travels with Ms. Honegger to meet the artisans themselves, thus bringing their journey’s full circle.
I recommend this book; it will inspire and empower the reader.
Please find her book available at:
bit.ly/imperfectcourage
and at
*I happily received this book as an Advanced Reader Copy in exchange for a fair and true review, and it is now part of my personal library.